Dan Biddle came into see us this morning with an honest look at what a manager does (or at least should do) for their artists. His presentation was engaging, as her focused on his experiences and the artists he works with. Ultimately, his “Know who you are, where you are, and where you want to be” is an overriding thing that helps not only managers, but artists and their fans.
Ex graduated and successful Country Music entertainer Amber Lawrence is an incredibly switched on performer. She reiterated about having a clear brand (what you wear, what you say, what you play, lyric content, types of gigs, style of music, etc.), but supported this with ideas and tips about the logistically running a musical career as a business, including finances things.
In addition to her career based talk, she did an additional presentation on the uses of Music in the digital age. This was a really cool presentation. It looks like I’m doing most of the things she was suggesting (which is good to hear), however she did introduce the group to a website called “StageIt”. The concept is that you stream an online concert/show up to 30 minutes long. This interested the other head tutors and students here at the academy so much that we presented a show after our last class as a demonstration of the website/software in action. I know from looking at our performance that there is a huge amount of merit in putting these shows together. I’m keen to give it a go when I’m back in New Zealand.
The rest of the day was focused on prep for these events this week. I love my group member’s songs. Our work with the band was really creatively to the point, with our practice room prep focusing on the intricate melodies, harmonies, rhythms, hooks, plus more. I’m sure we’re going to rock (or country up) these shows later this week.